New Balance 327 WS327GD

As running became popular as a leisure activity in the 1970s, running shoes left behind their simple existence and began to focus on performance. Although the designs of the era would look very simple today, the decade stands out as the time when running shoes took on a personality of their own. The New Balance 327 marks a milestone in the 1970s in terms of innovation, transgressing classic styling elements by giving them a contemporary look.